Stotles helps businesses sell into the public sector by bringing messy procurement data from 1000s of government portals together in one central location.
The primary goal of this project was to have as many new users as possible realise value for the first time after logging in.
Problem statement
The Stotles onboarding experience had not been improved in a very long time. This led to a long process that felt disconnected from our marketing site, and led to users being unable to self serve their own onboarding into app.
Business perspective
The problems with the existing onboarding experience meant that as a business, we were not activating as many free users as we could. For the best in class account config, the majority had to be done by our internal team at Stotles. And we weren't educating and attracting users to paid features which hampered our growth.
Project breakdown
Research
Confusing terminology and jargon
Finally, Binance's customer support can be slow to respond, which can be frustrating for users who need help with issues.. ad;fkads;fja;sdfasadfads;fajdsfads
Weaknesses
It can be overwhelming for new users, with a lot of features and options that may be difficult to navigate
Confusing terminology and jargon
Finally, Binance's customer support can be slow to respond, which can be frustrating for users who need help with issues.
Result
The user flow highlights the different pathways a user can take when trying to navigate Huzl app. The app employs a simple and straightforward navigation system that allows users to move effortlessly between different sections and features, ensuring a smooth and enjoyable user experience.