Problem statement
Wave is a TV and Audio production company focussed on internal communications. As they focussed largely on filming in-person events, it was tough for Wave during the pandemic as these conferences went on hold. They wanted their new site to show off their impressive client list and range of services. Their old site wasn't fit for purpose; it had a cluttered navigation, confusing structure and a misleading visual design.
Business perspective
The goal of the redesign is that this will encourage both new and existing clients to feel confident booking Wave for their next project.
Users and audience
Typically, Wave's clients are leaders of internal communications in high profile businesses.
Often they are also existing Wave clients - or have arrived on the website from a referral.
They need to feel confident that Wave will deliver a quality production, on time and on budget.
Roles and responsibilities
I was the sole designer and carried out all UX research, analysis and design activities. I worked alongside the client very closely and we collaborated on some of the analysis tasks together, such as identifying the key points of focus. We worked both remotely and in person, and seamlessly communicated via email and messaging platforms. I also built the final site in Wordpress.
Outcomes and lessons learnt
Wave have seen a notable boost to their projects since the site launched, including filming at an international conference.
I learnt a lot during this project about how to adapt my design process to be flexible within the constraints of a client project. I embraced the challenge of working to a minimal budget and enjoyed the process of restructuring the site to utilise the information already there.
Next time, I would like to spend more time talking to users of the site. It was tricky to get in touch with any of Wave’s clients for a user test or interview, so next time (if time and budget allowed), I would book these with a platform like Maze or Userfeel.